Spring Site Installations
Prompt:
Design a series of experiences at a specific physical location for three timescales that engages users emotionally. The timescales are defined as the following durations:​​​
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Event that lasts for 1 hour
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Installation that exists for 10 years
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Site (re)design that impacts the environment/community for the next 100 years (the foreseeable future)
Date
June 2022
Role
Graphic Designer
Marketing Lead
Team
4 Designers
Tools
Photoshop
Illustrator
Figma
Final Pitch Deck
I worked on our social media graphics and overall marketing vehicles. Each individual site contains a design system that adheres to the intended audience and overall essence of each site's brand.
UNWIND
Merchandise
postcard
By creating Unwind merch, we create incentive for students to visit our event. That way, they get to bring a part of the experience back home with them.
poster design
stickers
Posters
We would advertise Unwind by hanging up posters around campus including details about the event and student testimonials to establish our credibility.
Social Media Marketing
WINDOW OF TRUTH
Posters would be hung up near the Charles river, near the site of our window installation, and on the T-lines that run into esplanade area (Back Bay & Cambridge).
KINETIC KINNECT
logo resembles playground slide
poster design